I realized this week that there are so many great writers and bloggers putting together so much good content that it didn’t make sense to just copy this weekly posting and put it on both my sites. So I’m going to try to split some of the great stuff I see each week into two posts. I’ll have links for one set of readers — new and experienced consultants and small-business owners — here and then ask you to consider traveling over to Bulldog Simplicity and checking out the mostly-different links there on ways to simplify your business life. I’m making the same invitation to the readers over there.
Five Easy Ways to Gather Client Testimonials. Found on one of my favorite sites, MarketingProfs, this actually came from e-mail marketing guru AWeber’s blog. A short post that offers tips for pulling together praise from clients. Some will think these obvious, but others may have an ah-ha moment.
Four Myths About Starting Your Itty Business. Remembering that this blog is geared toward new consultants trying to get some traction, this is a very nice post from Rachael Acklin that should remind you why you’re not a failure if you aren’t a multi-million-dollar business within six months.
How to Get the Best Deal on Business Travel. Self-explanatory post from the always-helpful John Jantsch at Duct Tape Marketing.
57 Things I’ve Learned Founding Three Companies. My view on lists like this one from Jason Goldberg, founder of Fabulis, Jobster, and Socialmedian, is that they’re worth reading if you can pluck 3-5 good ideas from them. I think you’ll get more from this one.
Best Business Blogging Guides and Tips from 2010. If you’re thinking about writing a blog to support your consultancy or small business, here’s a nice collection of advice…all in one place. These are all great sources, but I have to admit that I’m a bit surprised that Chris Brogan and Copyblogger didn’t make the list. Go to either site and you’ll also find plenty of great posts on this subject.
7 Simple Ways to Serve, Solve, and Delight Customers. Jonathan Fields has a great writing style that is simple and to the point. Another post of actionable ideas that can have an immediate impact on customer satisfaction, regardless of whether you’re a sole proprietor, small business owner, and employee in a large company. And while you’re on Jonathan’s sites, I can’t recommend more highly his 7 Keynote MBA post, which includes seven terrific speeches that do indeed provide the viewer with a great overview of what’s important to know if you’re going to run a business. Bookmark the seven keynotes so you can come back regularly.
How to Deal With Nightmare Clients and Projects Gone Wrong. This is clearly a subject that resonates with readers. Things don’t always go right and there are some great suggestions for coping with that situation. I wasn’t familiar with the site that this post was on but TutToaster is worth a look; they describe themselves as offering free tutorials on a variety of web-based subjects. I approached this same general subject from a bit different direction recently if you missed it the first time around.
Do Your B2B Communications Bore? If you’re doing social media, have you committed — really committed – to it? This post by Jon Buscall highlights two people who do it right — Gini Dietrich and Mitch Joel. You owe it to yourself to do a gut check on whether you’re demonstrating passion as you engage with prospective and existing customers by reading this post. And then go ahead and read cartoonist Hugh MacLeod’s view of this issue over on his Gaping Void website.
And then there’s the multi-media suggestion of the week…
Game Changers. Thanks to Mitch Joel for pointing me toward this documentary series from Bloomberg TV. Rather than link you to his blog post so that you can link to the Bloomberg site, I’ve just given you the link to Bloomberg and you can choose between links to the 30-minute shows on Mark Zuckerberg, Steve Jobs, Jon Stewart, and Google founders Sergey Brin and Larry Page.