So many good posts from the past week that a few good things fell by the wayside. I’m glad I’m now offering different links over on Bulldog Simplicity that focus on, not surprisingly, ways to remove the complexity in your business and personal life. Enjoy these; I hope one or more have an impact on your consulting business. And, as always, please provide a link in the Comments to posts that you found helpful recently.
Is It Stupidity or Laziness? Who should you be focusing your marketing efforts on — new customers or prospects? Bill Kennedy has a no-nonsense answer.
15 Insights from 15 Years. A look back at 15 years in the advertising and PR business, but most of Indra Gardiner’s observations are dead-on for consultants and small business owners too.
Arm Your Sales Team With the Necessary Tools to Grow. You can look at this post in one of two ways — if you’re moving past the entry-level consultant point you need to be thinking about this kind of stuff. And if you’re not, the companies that Mark Suster is talking about may need your help implementing these processes. Go find them.
The 11 Harsh Realities of Being an Entrepreneur. Keeping in mind that the target audience for this site are people who are new to consulting and/or new small-business owners, this list from the OnStartups.com site provides a good grounding of the challenges you face. There’s another interesting post on this site this week called 23 Tweetable Startup Insights from Seth Godin, where the writer says he followed Seth’s blog for the past few months and captured a bunch of thoughts that work for startups and entrepreneurs. Also worth a click.
No, That IS NOT a Competitive Advantage. I’m cheating here a bit, because this post was published this past summer but someone tweeted it this week. The writer, Jason Cohen, has a blog that is now one of my favorites because it focuses a lot of attention on differentiating yourself in competitive markets. Read this post, but explore the A Smart Bear site a bit (starting with the rest of this series).
Top 25 Small Business Tips. A very quick read of 25 ways to run your business more effectively from a variety of successful consultants and online marketing experts via Marco Carbajo. There will certainly be a few you think are obvious, but it’s worth a couple of minutes to see if there are any you aren’t doing today.
Professional Services Firms and Social Media. This post provides a summary of some recent research (and the recommendations) around how professional-services forms are using (or are not using) social media.
The 39 Social Media Tools I’ll Use Today. The headline alone does not scream simplicity, but this post by Jay Baer does provide a great overview of what people use to keep track of everything they’re doing with social media. Worth a look. You probably won’t use all 39, but you may find a few new ones to try. Jay also did a nice interview this week with SmartBlog on how to build a better corporate blog that’s worth a look.
22 Tips to Differentiate Your Brand Presence. There are a lot of consultants and small businesses jockeying for position against people with similar products, services, and approaches. Is yours differentiated from the person down the street? Pam Moore offers some suggestions.