May 11, 2010
LinkedIn is probably best known for helping business people network to find jobs. But many successful consultants are finding that their LinkedIn network can also be a great source of new business. Here are a few ways you can find new clients: Request targeted recommendations. Take your list of core competencies and ask people you’ve worked [...]
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May 10, 2010
What makes you different? It’s a question individuals and organizations often struggle to answer effectively. Why should someone hire you over your competition? C.K. Prahalad and Gary Hamel wrote an oft-downloaded article for the Harvard Business Review back in 1990 on defining your competitive advantage. Core competency, elevator speech, value proposition, secret sauce — the concept [...]
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