Downloads
Here are some downloads — some original content and others that are being posted with the permission of the original author or that are in the public domain.
50 Things Your Customers Wish You Knew A terrific list that may seem obvious but are well worth printing out on two pages, laminating, posting on your computer or bulletin board, and handing out to anyone who works for you. Most important, re-read it on a regular basis. By Sonia Simone, founder of Remarkable Communication.
The Influencer Project: The Shortest Marketing Conference Ever. Transcript from a July 2010 webinar sponsored by ThoughtLead. If you’re planning to forward it or reprint it, read the Disclaimer on the first page. But here are tips from 60 experts with a terrific online presence who were each given 60 seconds to offer their thoughts on expanding your digital influence.
How To Really Start Your Own Business. Handbook published by Inc.com in cooperation with SCORE and the Small Business Administration and sponsored by The Company Corporation.
Selecting the Right Business Structure Chart published by the The Company Corporation that compares the different kinds of business structures that a consultant might decide to use. Includes a link to a more detailed description of the differences.
Trademarking Your Company Name. PDF from the Wall Street Journal Online outlining the process for registering a trademark for your company’s name.
Independent Contractor or Employee? PDF of IRS Publication 1779 outlining the differences between an independent contractor and employee status. Updated August 2008.
Top 10 Business Plan Mistakes. List of the most common mistakes that entrepreneurs make when writing their business plan. Originally published as an Inc.com slideshow.
What do Customers want? Jeffrey Gitomer’s quick, realistic list of 12.5 Things the Customer Wants (and expects) if you want to breed customer loyalty. His website is www.gitomer.com and you can subscribe to his Sales Caffeine newsletter at http://www.gitomer.com/sales-magazine/Sales-Caffeine.html.
Be a Better Proofreader. Tips that will help you avoid mistakes that will undermine an otherwise terrific document (e.g., sales proposal, client report, blog posting, or other writing exercise). Written by Peter Osborne of Bulldog Management Solutions and Consultant Launch Pad.
D.School Bootcamp Bootleg. Link to document published by the Stanford University d.school (Institute of Design at Stanford) that captures some of the teaching from its “design thinking bootcamp.” its introductory cours. It outlines each mode of a human-centered design process, and describes a number of methods that may support your design thiking throughout the process. For more on the Bootcamp Bootleg, read Peter’s blog posting on this site.
John Wooden’s Pyramid of Success. A one-page PDF that summarize the legendary UCLA basketball coach’s lessons in leadership. For much more on the great man, check out his website.
