Beefing up the Blogroll on Steroids

September 19, 2010

Just a quick post on a Sunday night to talk about a streamlined vision for Consultant Launch Pad.  We’re changing the description of this site to be Tips, Links and Advice for early-stage consultants (and experienced ones too).  If it doesn’t fall into one of those three categories, we probably won’t include it.  The first step in [...]

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LinkedIn headlines: Don’t waste the real estate

September 13, 2010

This is the fourth (and final) part of a multi-part series on making changes to your job-seeker (or full-time job) LinkedIn profile to reflect your decision to consult or seek project work.  The entire series can be found here. Reporters spend most of their time writing the leads to their stories. People selling their homes make sure the front yard looks [...]

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LinkedIn Summary: Let prospects qualify themselves

September 11, 2010

This is the third of a multi-part series on making changes to your job-seeker (or full-time job) LinkedIn profile to reflect your decision to consult or seek project work.  The entire series can be found here. So who are you?  What value do you bring? This is the time to ask yourself a few questions: Who do I want to [...]

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Respect the tomato–be more productive

August 28, 2010

I have found that one of my biggest challenges as a consultant is time management.  I have To Do lists.  I have plenty of opportunities and prospects.  But I get distracted easily.  I haven’t gotten to the point where I can turn off my e-mail notifications while I’m working. But I’ve been trying a time-management [...]

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View your age/experience as a advantage

August 27, 2010

A bit of motivation for a Friday afternoon, going into the weekend:  In recent months, I’ve met a lot of executives — virtually and in person — who have been out of work for a year or more.  Many have turned to consulting and project work out of necessity but continue to worry that they’re [...]

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Marketing fundamentals: Know, like, trust, buy from, and refer

August 20, 2010

“The process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.  It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.” That’s marketing, according to Wikipedia.  Sounds complicated.  And expensive.  [...]

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Must Read: Different (By Youngme Moon)

August 10, 2010

A few weeks ago, I found myself in Washington, D.C. and drove by an In-N-Out Burger, where  the memories came flooding back.  We don’t have any In-N-Outs here in the Philly area so I had to explain to my son that this was one of the few fast-food places where you could order a burger Animal-Style, get [...]

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Tread carefully when consulting on the side

August 3, 2010

Michael D. Brown is co-founder of Consultant Launch Pad. He has worked in the chemicals industry for more than 30 years, 12 of that as a consultant. I have previously discussed ideas for entering the consulting profession, including tactics for minimizing the risk and cost and ways to give consulting a test drive without fully committing.  In [...]

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HARO: Free publicity for subject-matter experts

July 30, 2010

So you’re a new consultant — or you’ve been in business for awhile — and you just can’t seem to get traction against more established competitors.  And you don’t have  a lot of money to advertise or to hire a PR person to promote your brand.  And you worry that part of the problem — [...]

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LinkedIn recommendations benefit both parties

July 20, 2010

This is the second of a multi-part series on making changes to your job-seeker (or full-time job) LinkedIn profile to reflect your decision to consult or seek project work.  The introduction to this series can be found here.  It’s one thing for you to say you’re great at something on LinkedIn, but Recommendations act as confirmation and give prospective clients [...]

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