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Microconsulting: Putting your toe in the water

by Peter Osborne on July 9, 2010 · 1 comment

Michael D. Brown is co-founder of Consultant Launch Pad. He has worked in the chemicals industry for more than 30 years, 12 of that as a consultant.

There are ways to see if consulting is right for you without a full commitment

A friend recently asked me about consulting and I shared with him my experiences and advice.  As my enthusiasm built, I could tell he was becoming increasingly uncomfortable and a little skeptical.  As I probed a little I found he was excited about the rewards of consulting but deeply concerned about the risks.  Of particular concern was the perception that he would be starting up a business he knew little about.  Our conversation turned to whether there was a way to put a “toe in the water” of consulting before “jumping in over his head.”

The answer is yes, sort of.  Depending on your capabilities and value proposition, it might be possible to “micro-consult” conducting tiny projects and services for a very modest fee (sometimes a few minutes consulting for as little as $5).  The wonders of the internet have made it possible to match consultants and clients at very low costs thus enabling micro-businesses that would have been impossible in the past.  Several sites serve the micro-consulting market including fiverr.com, liveperson.com, and elance.com to name a few.  Each site has a different approach, but the premise is the same – very small quick-turnaround projects.  Anne Kadet of SmartMoney magazine covers the topic quite nicely.

A disclaimer and word of caution – I have tried these sites without much luck.  That is because I have an established practice and found the sites were a distraction and that my fees were just not competitive.  Furthermore, I do not believe it is possible to build a large consulting practice with this business model alone.  You would have to be extraordinarily productive to complete enough projects to have a relevant income.  Rather, I believe these sites allow budding consultants to put a “toe in the water” and see if consulting is for them on a small scale before “jumping in over your head.”  At a minimum it exposes the budding consultant on a very small scale to the realities of writing scopes of work, estimating time and fees and participating in a competitive market.

Michael Brown is president of StrategyMark Inc., which provides consulting services to the specialty chemicals industry.

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Why Consultant Launch Pad was born

by Peter Osborne on July 2, 2010 · 2 comments

Are you an uncomfortable (or perhaps an unwilling) resident of Free Agent Nation?

Nearly two dozen of my peers were laid off from Bank of America’s credit-card unit back in early 2009.  They were great at their jobs, achieving or exceeding on their goals in the midst of a major beatdown for the industry.  Eighteen months later, more than half either haven’t found jobs or have taken positions at lower pay (my wife calls this decision “less that you were making but more than you are making.”)  Interviews for the rest are few and far between, despite submitting dozens of resumes.  I know someone who responded to a job board for a CEO job within two hours of it being posted and was told 200 qualified people had beaten him to the punch.

This isn’t a whine.  This is why we created Consultant Launch Pad.  More than 48% of the nation’s unemployed have been out of work for six months or more, making them part of a group known as the ”long-term unemployed,” according to an Associated Press story early this month.  The U.S. Bureau of Labor Statistics recently published a report looking at the data in even more detail, noting that not only did the long-term unemployment rate for all persons increase from 0.8% in 2007 to a high of 2.9% in 2009, prime-age and older workers had a somewhat larger increase on a percentage basis.  And lest we forget, Congress seems committed to eliminating jobless benefits for the long-term unemployed.  The projections are that more than 3 million people will have lost benefits by the end of July.

Millions of Americans are feeling like they're at the top of a financial rollercoaster

If all that’s not bad enough, along comes a Charlotte Observer article last week that says an increasing number of recruiters and employers are requiring applicants to have a job if they want to be considered for their jobs.  Beyond the fact that one has to wonder how many employed people are willing to risk leaving the safety of their current situation to become the “low man” on someone else’s totem pole, this adds additional angst to older workers who may also be experiencing a subtle form of age discrimination in a tight job market.  Parenthetically, it also seems pretty short-sighted since it’s pretty easy to see who the more motivated applicant is going to be.

There is a ray of hope in the Observer story.  Recruiters agree that evidence of consulting or project work can offset their clients’ aversion to the unemployed.  And that’s what we’re trying to do through this site:  Help you create short-term revenue for yourself when there are no jobs and see if there’s a way to turn that short-term revenue into a long-term job or career change.

So we’re not focusing solely on the needs of people who have decided they don’t want to return to corporate America, people that author Dan Pink described a few years ago as Free Agent Nation.  We’re also focusing on the unwilling (or perhaps uncomfortable) residents of Free Agent Nation, people who don’t have a choice but need to feed their families and are increasingly realizing they may need to build a portfolio career of a variety of jobs in different industries or functions  In the weeks to come, we’re going to talk a lot more about how to find clients and projects and how to create short-term income while building a great reputation in the marketplace that will enable you to decide for yourself whether this is your best option.  For those who already know it is, we’ll offer advice on formalizing your business structure and being more successful.

We’re all in this together.  Let us know how we can help.  And consider following us on Twitter (@consultantlaunc) or joining our Consultant Launch Pad group on LinkedIn and join the discussion wherever it’s most convenient for you.

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Welcome to the Neighborhood!

by Peter Osborne on May 23, 2010 · 0 comments

Welcome to Consultant Launch Pad, where we want to help people decide if they’re cut out to consult or do contract work and then help them set up their businesses and find customers.  Our success depends on inviting visitors who have been doing this for awhile and are willing to offer their advice and counsel. 

Many people are predicting that portfolio careers are the future — working for many different clients, being with one employer for a much shorter period of time.  They believe many of the jobs that have been lost are not coming back.  Some people are here because their choices are limited — they can’t find the right jobs (executive level or otherwise) and they need project work just to pay their mortgages and feed their families and prove what they can do to a prospective employer.  And this neighborhood is getting bigger by the day.

We’re still in the early stages of construction; after all we want the people who live here to have a voice in what their home and community looks like.  We do want to point your attention to a few features that we think you’ll like:

  • You can ask questions (or provide answers to other people’s questions) in the Forum but it’s also a place to network, share suggestions, and collaborate.   We’ve started a few discussions, but want you to ask the questions.  Please register on the Forum page (we’d like everyone to provide user names when they participate).
  • Everybody likes Free Stuff, and we’ll be adding new things all the time to that section (you can find it on the Navigation Bar).  Free Stuff includes Downloads of checklists, charts, and other resources that will help you regardless of your experience and a page with Links to blogs and sites we’ve found useful during our travels.  Let us know about other terrific ones you’ve come across.  Please add your suggestions to the Comments or send them to us separately.
  • 30 Second Launch Pad enables experienced consultants to share what they’ve learned over the years.  If you’re interested in contributing, please let us know.  These will start as blog posts, but you can find them all together by clicking on the category listing or under — yes, you guessed it – Free Stuff…along with an Elevator Speech page.

In addition, the one thing we know is that we don’t know everything, so we’ve posted some Guest Blogger guidelines under the Contact Us tab.

There’s a lot more cool stuff coming very soon, all geared toward one of our three primary Missions.  Please come back often and see how construction is going.  And let us know what you think.

Welcome to the neighborhood!

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